Adidas expands F1 presence with Red Bull Racing
The three-stripes brand will become the technical sponsor for Max Verstappen's team starting in 2027.
It will replace Castore, which has manufactured Red Bull's apparel since 2023 and currently maintains a presence with four other teams (McLaren, Haas, Williams, and Alpine).
According to Erik Van Haren, a Dutch journalist specializing in the team, the deal is valued at approximately €25 million per year.
With this move, Red Bull follows in the footsteps of Mercedes-AMG, which signed with Adidas at the start of 2025. A year later, Audi Revolut joined the fold for its debut in the premier racing competition.
