Budweiser signs Erling Haaland ahead of the 2026 World Cup
The Norwegian striker has become an ambassador for the official beer sponsor of the international tournament.
The Manchester City number nine stars in the "Let it Pour" campaign alongside Jürgen Klopp, which celebrates the bond between fans and the brand.
Haaland's involvement sparked controversy in Norwegian media and organizations, as alcohol advertising is prohibited in the country. The Football Federation backed the forward, noting that the deal is a personal agreement on a global scale.
Budweiser joins Haaland's growing portfolio of brand partnerships, which includes Nike, Visa, Marriott Bonvoy, and even a Norwegian salmon exporter.
