AFA secures two new commercial deals ahead of 2026 World Cup

The governing body of Argentine football has added Betano as a sponsor and expanded its partnership with Fanatics.

The well-known betting house, already a sponsor of River Plate and various competitions, will launch a series of digital and TV campaigns under the "Trust" concept, focused on Argentine fans.

The partnership with Fanatics has been in place since 2023, following the launch of AFA's official global e-commerce platform featuring a wide range of licensed products. This time, they have signed an exclusivity agreement for memorabilia items (cards, stickers, and collectibles).

This new arrangement grants Topps (a Fanatics-owned brand) exclusive rights to Argentine men's and women's national team products for the 2026, 2027, 2030, and 2031 World Cups.

Approaching a new World Cup, AFA continues to strengthen its portfolio of sponsors and commercial partners with the goal of expanding its brand on a global scale.