Inter Rapidísimo is the new regional sponsor of the FIFA World Cup Qatar 2022
Inter Rapidísimo has become a regional sponsor in South America for the 2022 FIFA World Cup. The company will benefit from advertising on the perimeter fences in Qatar's stadiums, along with the right to use official trademarks, nomenclatures and archive content , to create attractive promotions that establish a unique connection with the Colombian market and the rest of South America.
Isaac Chaparro, vice president of strategy for the Colombian company, stated: “While we regret that our national team will not participate in the World Cup, we wanted Colombia to be present in the competition, as we firmly believe in the power of football to unite peoples. This is the reason that has motivated us to become a regional sponsor of Qatar 2022. It is an important advance in our expansion plan to the rest of South America”.
Luis Rodríguez, head of the commercial alliances department of the entity that regulates football in the world, stated: “Inter Rapidísimo is a well-established and respected company that operates throughout Colombia. We are delighted to have her in this exciting competition.”