Category : Marketing

Reebok returns to professional football boots after 16 years

The historic American brand has made a full-scale return to the sport, signing Dušan Vlahović as its lead ambassador.

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Mercado Libre to back Franco Colapinto for another season

The e-commerce giant has renewed its sponsorship agreement with the BWT Alpine F1 Team.

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Ronaldo Nazário becomes the new face of Rexona

Looking ahead to the 2026 World Cup, "O Fenômeno" has joined forces with one of the tournament's official sponsors.

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McDonald's taps into F1 fever with Red Bull on their menu

Just days away from the Australian Grand Prix, the fast-food giant has added Red Bull energy drinks to its menu across select locations in Australia.

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AI joins the Argentine National Team via Google

The tech giant has become an official sponsor of the "Albiceleste" through its Google Gemini platform.

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The Mexican National Team unveils its own custom Alexa

Amazon has activated its partnership with "El Tri" through a one-of-a-kind tech launch.

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Inter Miami’s new home secures naming rights partner

The club has announced a landmark deal with Nubank, the Brazil-based financial services giant.

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Adidas unveils new Lamine Yamal signature boots

The F50 "Heartbreaker" marks the third personalized model for the Spanish phenom.

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