Grido joins World Cup fever with a unique launch
The ice cream chain has introduced personalized figures featuring the Argentine national team.
The new "Grido Toys" are designed in a style similar to the well-known Funko Pops, featuring figures of Leo Messi, Lautaro Martínez, "Dibu" Martínez, Julián Álvarez, and Enzo Fernández.
They are available at all Grido locations across Argentina with the purchase of one or two-scoop ice creams.
Despite not being a sponsor of the Albiceleste, the brand holds the license to market official products; it has previously launched "tazos" and a "national team-flavored" ice cream before releasing these figures.
