NBA renews with Alibaba and continues its growth in China

The NBA continues to grow in distant lands and it is for this reason that it renewed its link with the Alibaba company, which is one of the largest online store platforms in Asia. The Chinese company will offer content and official merchandising of the North American competition.

Alibaba has more than 700 million consumers and the NBA will have its own space on the platform for those fans to acquire all the products of the league. Also, users will be able to see the best images of the games and the original programming of the official NBA channel.

"We share the same goal, which is to provide fans with a unique online content consumption and purchases that take advantage of the latest technology. We look forward to working with Alibaba to continue growing the basketball game in China, "said Derek Chang, Executive Director of the NBA in China.

Photo: Courtesy

Source: Palco 23