Ford will sponsor Conmebol Libertadores

Conmebol Libertadores begins this week with the group stage matches and has announced a new alliance: Ford became the official sponsor of the South American competition for the 2020 edition and the next two.

Starting Tuesday, March 3, Ford will be present in all matches until the end of the competition. The American car manufacturer will benefit from the exposure of its brand in South America and around the world through its image in stadiums, activations, retransmissions of Conmebol Libertadores and digital assets.

The signing of this new alliance between both parties meant the tenth sponsorship contract that Conmebol has for the Copa Libertadores. Ford will accompany the South American competition until the 2022 edition and join the list of sponsors with Amstel, Betfair, Bridgestone, EA Sports, Gatorade, Mastercard, Qatar Airways, Rexona and Santander.

Photo: Courtesy

Source: Conmebol