Suzuki and Torino will launch limited edition cars

The Suzuki brand will launch a limited edition of cars dedicated to the Torino club. "Toro Edition" will be a new activation of this sponsorship that began in 2013 between the Italian team and the car manufacturer.

The Japanese company still did not give information on which model will be chosen to participate in this project that concerns only the Italian market. What they did say is that the car will wear the colors of the club and some emblems such as the shield or a bull.

“Our relationship with the club is something that goes beyond mere sponsorship. It is a marketing operation aimed at brand recognition. But it is also an exchange of values. Including respect for the rules and the opponent. Something that for Suzuki, being a Japanese company, is a fundamental aspect, deeply linked to tradition, ”said Massimo Nalli, President of Suzuki in Italy.

Photo: Courtesy

Source: La Jugada Financiera