Rodrigo De Paul launched his own energy drink brand
The project is called “Shhhhh!”, and it featured a social media campaign that lasted over 3 months before revealing the product.
The slogan of the drink is “Serious energy. Energy that does good.” It’s not yet available for public sale.
This way, the world champion follows in the footsteps of Lionel Messi, who earlier this year launched “Más+ by Messi,” his own brand of isotonic drinks.
