Gimnasia y Tiro de Salta launched its own clothing brand
It’s called Mito, named after former president Michel Torino, who held the position for 28 years.
The “Albo” has already unveiled its 2025 home jersey, designed by the in-house brand.
This is not the first time a lower-league club has ventured into a project of this kind. Currently, All Boys and Atlético de Rafaela have their own brands, while clubs like Agropecuario and Cipolletti have done so in the past. In the First Division, the most iconic example is Estudiantes de La Plata with its brand Ruge.
