Cerveza Águila calls on all Colombians to join the national team in its new campaign
Ahead of the 2026 World Cup, the beer brand launched "Fichaje Nacional" (National Signing), starring football stars and Colombian celebrities.
The spot aims for national unity in supporting the team, where every Colombian is assigned a different jersey number with the purchase of a beer.
James Rodríguez, Richard Ríos, David Ospina, and Luis Díaz are some of the players featured, alongside icons like "El Pibe" Valderrama, "Betty La Fea," and renowned artists.
Cerveza Águila has been a sponsor of the Colombian national team since 1994, and in December 2025, it signed James Rodríguez as its lead ambassador.
