Adidas and Real Madrid unveiled a new collection to combat discrimination in football
This is the “Artist Pack,” an initiative by graffiti artist Zeta 1970, in collaboration with the Real Madrid Foundation, celebrating the intersection of art, sport, and social inclusion.
Titled “Step into Their Shoes,” the artwork aims to represent the fight against discrimination in football. The collection includes a t-shirt featuring the design on the chest and a sports jacket.
This initiative was developed by the German brand to strengthen the connection between football and urban culture. Previously, in 2023, Adidas linked the “Merengue” team with artists like N_E_W_S (Mexico) and SEN2 (New York).
