Banco Santander extended its sponsorship with LaLiga
In the 2016/2017 season, Banco Santander teamed up with LaLiga. Replacing BBVA in the category of title sponsor, the Spanish bank bet to be linked to a world-wide event and that increases its interference day by day.
This link will continue for two more seasons, given that Banco Santander signed the extension of the agreement until 2020/2021. As agreed upon at the beginning of the sponsorship, the bank will also give name to LaLiga 1l2l3, LaLiga Genuine, LaLiga Promises and LaLiga ProPlayer.
"We continue to support sports in general, and football in particular, because they represent values. Like the search for success through effort, teamwork, permanent innovation and the commitment we share and which are the DNA of our entity, "said Rami Aboukhair, head of Banco Santander in Spain.