Juventus surprised with his clothing against Genoa
The more than 40 thousand spectators at Juventus Stadium and the millions of viewers in the world were surprised when the eleven elected by Maurizio Sarri discovered an unprecedented Juventus shirt to play against Genoa. Returning to the black and white canes that always characterized the club, Juve presented a special clothing for a collaboration of the institution with Adidas and Palace (fashion brand).
Betting on an urban design, such as the style of the London fashion brand, Juventus and Adidas performed an innovative action. Being a clothing that not only covers the one used in the green grass but the line has “pre-match” clothes and coat set; The campaign was welcomed with great eyes by fans of the club.
“It's the great fusion between football and fashion. To further extend our limits. We wanted to surprise, jumping into the field with a t-shirt fruit of the collaboration with an iconic reality of the world skateboarder. We thank our adidas partner for making this project possible ”details Giorgio Ricci, Chief Revenue Officer of Juventus.