Hublot becomes sponsor of UEFA women's football
In 2017, UEFA made the decision to separate the sale of men's and women's soccer rights. Betting to generate more resources and giving the possibility to various brands to be able to enter European sport, the determination of the European Confederation has been a strategy that gave many economic returns.
The last example of these is Hublot's foray into women's football as a sponsor of all the competitions that UEFA develops. From the Women's Champions League, the European Women's Championship, the U-19 Women's European Championship, among other events; The brand will also have a presence in the visibility strategy that UEFA has through the “#WePlayStrong” platform.
"This is a wonderful partnership and we are excited to be able to extend it to UEFA women's football, and work alongside UEFA through their competitions. Football is the most exciting and passionate sport on the planet and that fits perfectly with Hublot "Like UEFA, we are obsessed with quality, and we have ambitious plans for the future. We are more than proud of the partnership with UEFA and of supporting the development of this beautiful sport," said Hublot CEO Ricardo Guadalupe.