Lewis Hamilton will have to drop one of his main sponsors
After confirming his move to Ferrari, the F1 multi-champion will end his contract with Monster Energy due to the team’s exclusivity agreement with the Celsius drink brand.
Hamilton, who has been under contract with Monster since 2017 and even launched several special-edition cans, will be forced to terminate the partnership as it conflicts with the brand’s competitor.
Additionally, according to Sport Business, the driver is close to signing with Celsius to fully align with the Ferrari team.