Sportcom presents the official balls of the Copa América Brasil 2019

Marketing Feb 28, 2019 1152

Between June 14 and July 7, a new edition of the Copa América will take place and fans begin to beat the contest. To make the wait even less, Sportcom (developer and wholesale distributor of sporting goods will be an official licensee) presented the official balls of the Copa América Brasil 2019. In December 2018, the Cordovan company obtained the exclusive license agreement for the development of soccer balls with official designs for all of South America. The designs of the balls are based on a fusion of the official brand manual of the event, which provides the necessary elements for the development, with characteristics and colors of the host country, and the own art that is from the design to the product, which is the distinctive factor of Sportcom in its licenses.

They consist of the development of 3 models of balls called: "Top", "Copa America" and "Countries", which together make a total of 13 varieties, being the last model that includes the 8 main countries participating in the tournament: Argentina, Brazil, Chile, Uruguay, Paraguay, Colombia, Peru and Ecuador. From the company say that it is estimated to sell a total of approximately 120,000 units, which is equivalent to 26% per year of sales of units of balls sold in 2018, year of the world where they reached 450,000 units sold with all models, record for the company.