Jack Daniel's and McLaren reveal car of the 2023 F1 season

The new car with which the British team will compete in the 2023 season has been launched, with the incorporation of the iconic Jack Daniel's logo. It is the first appearance of Jack Daniel's in the competition, by the hand of one of the most successful teams in recent times.

“We are very happy to see the Jack Daniel's logo for the first time in the prestigious Formula 1 competition. The agreement concluded with the McLaren team represents a global evolution and an opportunity to reach new consumers, fans with the brand of this sport that is growing more and more in our country and worldwide”, commented Manuel Peña Coqueugniot, Category Manager of Jack Daniel's Argentina at Grupo Cepas.

The whiskey brand has already participated as a sponsor in Australia and NASCAR in the United States. The alliance with McLaren Racing stands out for the possibility of reaching the large group of F1 fans, which in 2021 increased its audience for the third consecutive year, with more than 1.550 million viewers.