Mercado Libre changed Franco Colapinto's car colors
The Argentine driver will display the company's logo in yellow on his BWT Alpine F1 Team car.
During the next three F1 Grand Prix events in Austin, Mexico City, and São Paulo, Franco will race with the modified livery.
This activation is part of the "United by Speed" campaign, which also featured Neymar. In the commercial, Colapinto and the entire Alpine team race against Mercado Libre's delivery fleet.
The e-commerce platform has sponsored Franco Colapinto since 2024, initially through Williams Racing before partnering with BWT Alpine Team.
