Bet365 Becomes Official Global Sponsor of the UEFA Champions League
Through this agreement, the sports betting company has become the first to sponsor the world’s most important club football competition.
Following Betano’s sponsorship of Euro 2024, this is the second time UEFA has entered into an agreement with a betting company, this time for the Champions League.
The partnership lasts for three years, until the 2027 season, and covers the men’s competition. Additionally, it will include exposure on the game’s LED perimeter boards, media backdrops, and digital channels.
