Red Bull welcomes Vozinha to Colo-Colo
The energy drink giant executed a unique brand activation during the official presentation of the Cape Verdean goalkeeper.
As Vozinha stood at center field, skydiver Sebastián Álvarez descended from above to hand-deliver the "Cacique" kit along with a can of the energy drink.
Red Bull capitalized on the massive, viral nature surrounding the arrival of the World Cup goalkeeper in Chile, putting its historic connection to extreme sports on full display.
Back in March of this year, Red Bull was announced as Colo-Colo's official sponsor, gaining prominent visibility inside the Estadio Monumental's locker rooms. Multiple Chilean outlets report that the brand is a leading contender to acquire the stadium's naming rights as part of an upcoming renovation project.
