Category : Marketing
FIFA Announces Partnership with Lenovo
The Chinese company has become the official technology partner for the 2026 World Cup and the 2027 Women's World Cup.
Adidas and Real Madrid unveiled a new collection to combat discrimination in football
This is the “Artist Pack,” an initiative by graffiti artist Zeta 1970, in collaboration with the Real Madrid Foundation, celebrating the intersection of art, sport, and social inclusion.
Brahma has opened the largest brewery inside a stadium in Brazil
It is located at Athletico Paranaense's Ligga Arena, covering 1,381 square meters and accommodating up to 300 people.
Adidas and Calcio Como 1907 have launched a limited-edition sneaker
Inspired by the “Lago di Como,” they feature a white design with the iconic blue three stripes.
FC Bayern women’s team and Adidas launched a special edition jersey
With the slogan “LeGer by Lena Gercke,” the jersey sends a message of support during Breast Cancer Awareness Month.
The Colombian national team and Adidas have launched a commemorative jersey for the 100th anniversary of the Colombian Football Federation
It is inspired by the 1945 model, which they debuted in the CONMEBOL Copa América.
Adidas launched the Messi F50 Triunfo Estelar boot pack
The German brand commemorates Messi Day (10/10) with a pair inspired by the Chameleon pack that Leo wore in 2010.
Tottenham gifted a personalized jersey to football player Byron Murphy Jr.
t’s the third jersey of the 2024/25 season, redesigned specifically for the player.
