Mercado Libre brings together three F1 drivers for its new campaign

Franco Colapinto, Checo Pérez, and Gabriel Bortoleto star in the e-commerce platform's latest ad spot, "Scooter GP."

 In the video, the F1 Grand Prix is canceled due to rain, prompting the drivers to race each other on electric scooters inside a hotel, only to ultimately lose to a Mercado Libre delivery van.

The company has sponsored Colapinto since his arrival in the top tier of motorsport in 2024, and in early 2026, it expanded its Latin American footprint by partnering with the Brazilian and Mexican drivers.

Capitalizing on the Formula 1 boom in the region, Mercado Libre is targeting Latin America's three most prominent markets through their homegrown stars. This marks the first time all three drivers feature in the same commercial, having previously starred in various separate campaigns.