FIFA opens its first official 2026 World Cup store in Miami

The "Magic City" is fully embracing the upcoming flagship national team tournament with a complete lineup of official merchandise.

Located on Miami Beach’s iconic Lincoln Road, this flagship location is the first of 40 retail stores set to open across the 16 host cities. Four additional shops are scheduled to roll out across the Miami area in the coming weeks.

The store features jerseys from top national teams supplied by Adidas (serving as an official sponsor), the Trionda match ball, and a wide array of tournament-branded gear and mascots. It also offers interactive fan experiences, including a giant Panini trading card photo op.

The grand opening drew global influencers connected to the city, alongside officials from the Miami Host Committee and the Miami Beach local government.