Category : Marketing

Mastercard returns to Boca Juniors as a sponsor after 10 years

The leading payment services company is the new official partner of the "Xeneize," with an alliance focused on the fans.

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Puma presents Independiente’s new jersey

The third model of the 2026 season pays tribute to the "Rojo's" origins.

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Budweiser celebrates 40 years as World Cup sponsor with a unique launch

The American beer brand has introduced a limited-edition collection of bottles and cans featuring the logos of the last 11 World Cups.

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A special jersey unites a football club and a rugby club

Toulouse FC and Stade Toulousain will both wear the same garment designed by Nike.

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Adidas presents limited edition boots honoring Kaká

The new Predator model is the first in history to feature the signature of the Brazilian football legend.

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The "Messi effect" dominates UE Cornellà’s social media

The Spanish club acquired by the Argentine star has seen its Instagram following multiply nearly 15 times over.

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Lionel Scaloni and Roberto Ayala star in new Gancia campaign

Members of the Argentine national team's coaching staff are headlining the latest World Cup initiative from the aperitif brand.

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Uber acquired the naming rights of a Brazilian club

The ride-hailing app capitalized on the name coincidence and signed a sponsorship deal with Uberlândia EC of Serie D.

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