Category : Marketing

Manchester United announced a partnership with Coca-Cola

The global beverage leader became the "official drinks partner" of the English club

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Under Armour has added a new global football ambassador

Mikel Arteta will take on the role of the brand’s Performance Director, bringing his vision and experience to product development.

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River announced an alliance with Juan Valdez Café

The Colombian coffee company will accompany El Millonario as an official sponsor for one year.

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Adidas Originals brings its signature style to goalkeeper gloves

The German brand launched its first pair featuring the iconic trefoil logo

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Ramón and Emiliano Díaz have become ambassadors for Umbro Paraguay

The sports brand announced its support for Olimpia’s new coaching staff ahead of the upcoming derby.

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Budweiser Becomes the Official Beer of Everton

With this partnership, the American beer brand returns to the Premier League.

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Emirates enters German football through Bayern Munich

The airline signed its first sponsorship deal in Germany, running until 2032

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Borussia Dortmund signed a partnership with an electric car company

The German club teamed up with Swedish automaker Polestar in a deal running through 2028

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