Category : Marketing
FIFA added new sponsor ahead of 2026 World Cup
DoorDash, the leading US food delivery company, joins as official tournament promoter.
Fans with World Cup tickets will receive US visa priority processing
FIFA reached agreement with US government to create FIFA PASS system.
Adidas unites football and rugby in Marvel collaboration
The German brand launched superhero-themed apparel collections for Real Madrid and the All Blacks.
Mercedes-Benz became sponsor of Argentine tennis
The automotive brand partnered with Argentine Tennis Association (AAT) through their local representative company.
Adidas anticipates 2026 World Cup with new sneaker collection
The "Federation Pack" features designs from four participating national teams.
Atlético de Madrid enters Formula 1 partnership
The club signed 5-year collaboration agreement with Spanish Grand Prix.
CONMEBOL Sudamericana to feature special final ball
Puma officially launched new Cumbre ball version for Lanús vs Atlético Mineiro final in Asunción.
Iberia activated Spanish national team sponsorship with unique gesture
The airline gifted national team jerseys to flight passengers.
