Category : Marketing
Adidas unveiled the new official ball of the UEFA Women’s Champions League
It features a striking design that pays tribute to this year’s final host city, Lisbon.
João Félix becomes the new ambassador for Mizuno
Thanks to this agreement, the Portuguese player will be the new face of the Japanese company, playing a key role in the development of new football boots and promoting the brand both on and off the pitch.
Gillette returns as a sponsor of the UEFA Champions League
This marks the brand’s comeback as the “Official Shaving Products Partner” with official competition licensing.
An MLS player launched his own clothing collection with his club
It’s American defender DeAndre Yedlin, in collaboration with FC Cincinnati.
CONMEBOL Extends Its Partnership with Crayola
The leading brand in children’s art products will sponsor South American club competitions until 2026.
Adidas celebrates “Black History Month” with a special jersey in MLS
It was created in collaboration with a Canadian artist for Vancouver Whitecaps, one of the league’s franchises.
Rexona returns as a sponsor of the CONMEBOL Libertadores and Sudamericana
The antiperspirant and deodorant brand will be an official sponsor of the competitions for the next two years.
Why Did the Chicago Bulls Censor the Sneakers on Michael Jordan’s Statue?
The franchise, along with the Jordan Brand, is promoting a release inspired by a historic marketing moment.
