Category : Marketing
Thibaut Courtois joins Novak Djoković as shareholder of French club
Through his investment firm NXPLAY, the Belgian goalkeeper has acquired a stake in Ligue 2 side Le Mans FC.
Javier Zanetti takes part in a unique challenge with a smartphone brand
The Inter Milan Vice President tested the durability of the Magic8 Lite from HONOR, the Chinese smartphone manufacturer.
Leo Messi puts his signature on new Adidas boots
The F50 "Radiante Aurora" features a pastel color palette inspired by Miami Beach.
Real Madrid sells old Santiago Bernabéu seats
Together with the design firm Nagami, the club has refurbished the stadium seating removed during the pre-2019 renovation.
Inter Miami becomes the most valuable MLS franchise
Messi's team leads the ranking of franchises with the highest market value and economic projection, published by the specialized media outlet Sportico.
Adidas signs the King of Futsal
Brazilian legend Falcão has been named the newest global ambassador for the three-stripes brand.
Manchester United player creates his own padel racket
Diogo Dalot has collaborated with the Portuguese brand Quad Sports to launch a custom design.
The automotive brand targeting global football
BYD, the Chinese electric vehicle manufacturer, signed alliances with Manchester City and Corinthians just days apart.
