Category : Marketing
AFA added a new commercial partner in Brazil
The partner is Centauro, a regional leader in manufacturing sports gear and merchandise.
PepsiCo has become the new global partner of Formula 1
The collaboration, which will run until 2030, involves three of its flagship brands: Doritos, Gatorade, and Sting Energy.
Adidas launched a contest to win exclusive Mohamed Salah boots
These are the F50 'Golden Boot' edition, of which only three pairs exist.
Adidas has re-released a special edition of the Predator Precision Elite in tribute to Zidane
The boots are inspired by the original pair gifted to “Zizou” after he received the highest individual honor by being named World Player of the Year in 2000.
Novotel activated its sponsorship with Paris Saint-Germain with a new Legendary Room
The hotel chain opened a room in honor of Blaise Matuidi at its Novotel Miami Brickell.
Coca-Cola announced its partnership with the Premier League
The world-leading soda brand became the official sponsor of the English league.
The Phenomenon of Stadium Naming Sponsors Around the World
Everton FC announced that its new venue will be called Hill Dickinson Stadium through a partnership with the law firm, and at Marca en Zona we take a look at how many similar cases exist in the top leagues.
Adidas has unveiled the boot pack that will be used in the FIFA Club World Cup 2025.
It’s called “Road To Glory” and features special editions of the brand’s most iconic models: Predator, F50, and Copa Pure II.
