Category : Marketing
FIFA adds last-minute sponsor for the 2026 World Cup
The PIF (Public Investment Fund of Saudi Arabia) has become an official partner of the flagship national team tournament, just days before the opening match.
The Estadio Monumental to become an Airbnb for one day
The rental platform is offering a unique experience hosted by Gonzalo Montiel.
McDonald's to become a stadium naming sponsor for the first time
The leading fast-food chain will lend its name to the Chicago Fire's new "McDonald's Park."
Lionel Messi, Lautaro Martínez, and Nico Paz star in new Michelob Ultra campaign
The Argentine national team players share a spot for the official World Cup beer alongside other stars of the tournament.
Grido joins World Cup fever with a unique launch
The ice cream chain has introduced personalized figures featuring the Argentine national team.
Padel arrives at the Obelisco with Bullpadel
The leading accessories and apparel brand has installed a padel court at the heart of Buenos Aires to promote the start of the Premier Padel P1 tournament.
Hard Rock finds a way to feature in the 2026 World Cup
Despite being unable to display its branding at the Miami stadium, the hotel chain has become a sponsor of the city's host committee.
McDonald's turns Formula 1 circuits into promotions
The fast-food chain has activated its regional sponsorship with the racing competition in a unique way.
