Category : Marketing
Heineken ends 30+ year partnership with UEFA Champions League
Starting 2027, the competition's official beer sponsor will be multinational Ab InBev.
AFA announced Mercado Libre as the new naming sponsor of the Argentine Professional Football League
With this partnership, the competition will be renamed the “Torneo Mercado Libre” starting in 2026, replacing Betano.
Los Angeles Lakers to be sold for world sports record amount
The NBA approved franchise acquisition by businessman Mark Walter for $10 billion.
Turkish Airlines became the official sponsor of the 132nd Argentine Open Polo Championship
The company was announced as the official airline of the tournament, which will take place at the Campo Argentino de Polo from November 1 to December 6, 2025, bringing together the world’s top ten teams and players.
Puma launched the official CONMEBOL Libertadores final ball
For the second consecutive year, the Cumbre ball will have a special edition for the championship match.
Dibu Martínez hangs up his gloves for motorsports
The national team goalkeeper stars in betting company Bplay's new campaign.
Puma will return to outfit Platense after 26 years
The brand becomes technical sponsor of "El Calamar" starting 2026, including their first CONMEBOL Libertadores participation.
Adidas has launched a special edition remake of the F50+ Spider in collaboration with a European football store
The release celebrates Unisport’s 30th anniversary and is limited to 995 pairs, keeping the original design of the boots worn in the movie Goal!.
