BBVA enters Italian football through Inter Milan partnership
The Spanish bank has become an official sponsor of the Nerazzurri.
Under a multi-year deal, the BBVA logo will feature on the shirt sleeve across all of the club's men's, women's, and youth teams. According to the bank, the partnership will include a range of fan activations and experiences.
As reported by Italian newspaper La Gazzetta, this marks the highest-value sleeve sponsorship deal in Serie A history, valued at approximately €8.5 million per season.
BBVA boasts an extensive track record as a sponsor of sports clubs and organizations: in Argentina, it previously sponsored Boca Juniors, River Plate, and Talleres; in Spain, it served as LALIGA's naming sponsor for eight years, a structure similar to its ongoing partnership with Liga MX since 2013.
