TAG Heuer introduces its new next-generation ambassadors

Marketing Aug 30, 2019 721

The world of tennis is attentive to the developments that happen in the last Grand Slam of the year. The United States Open is a unique opportunity for brands seeking greater exposure. This is the case of TAG Heuer who signed three players with a great future in the circuit and will participate in the next edition of the next generation ATP Finals.

Félix Auger-Aliassime (Canada), Álex de Miñaur (Australia) and Frances Tiafoe (United States) are the three tennis players chosen by the watchmaker to join Denis Shapovalov (Israel), who was already brand ambassador since 2017. The four Players presented the “Break Tennis” campaign as a presentation of the new link between the current figures and the Swiss brand.

TAG Heuer accompanied the growth of these four players who participate in the best tournaments in the world at their young age. These players will compete in the next edition of the ATP Next Gen, which brings together the best in the individual ranking of children under 21. The tournament will be held in Milan between November 5 and 9.