FIFA continues to add sponsors for the 2026 World Cup
With 24 days to go before the start of the flagship national team tournament, football's governing body has announced Betano as an official partner.
The agreement, covering the Europe and South America regions, was signed with Greek company Kaizen Gaming, the owner of the betting platform.
Betano will offer a series of on-site and digital activations during the World Cup and will implement mechanisms to promote responsible gambling, such as time and monetary limits, along with 24-hour customer support.
This marks the third time the betting site has signed an official agreement with FIFA, having previously served as a regional sponsor in Europe for Qatar 2022 and as an official partner for the 2025 Club World Cup.
