Juventus renews its sponsorship with Coca-Cola

Juventus and Coca-Cola renew their relationship that began in 2019 in order to engage fans with activities that include the participation of the Italian club's women's squad. The arrangement includes the exclusivity of drinks in different sectors of the Allianz Stadium both before, during and after the matches, as well as activations on social networks.

"We are proud to announce a multi-year renewal with Coca-Cola. The objective of this union is to add value to the European market, strategic for both, thanks to the creation of joint marketing activations and the construction of an on and off experience. line for all fans. The passion that unites Juventus and Coca-Cola, on and off the pitch, is the difference in this new chapter of the agreement", said Tiziana Di Gioia, CCO of the sports institution.

"It is a pride to continue together with Juventus and all its fans, accompanying the club in its goals and sharing the joy of the magic of football, Coca-Cola always unites people in moments of sharing as in matches." added Raluca Vlad, Marketing Director of the line of soft drinks in Italy.