Boca Juniors announces official partnership with Hard Rock Café
The Xeneize club and the restaurant chain have reached an agreement to open a new location at La Bombonera, set to launch in early 2026.
Lionel Messi stars in Michelob Ultra's new campaign
Ahead of his Club World Cup debut, the Argentine superstar appeared in the beer brand's new commercial.
Javier Zanetti attended the season finale of Papartido
The legend analyzed the 2024-25 UEFA Champions League alongside Andrés Agulla and Fernando Palomo.
Real Madrid has announced Louis Vuitton as its new sponsor
The French fashion house will serve as the official “Fashion Partner” of the club, outfitting the team for all international trips and commitments.
CONMEBOL to Implement Financial Fair Play to Promote More Sustainable Clubs
Reelected CONMEBOL president Alejandro Domínguez announced that the organization will move forward with the implementation of Financial Fair Play in South American football.
Betting companies dominate main sponsorships at 2025 Club World Cup
At Marca en Zona we reviewed the main sponsor categories for teams competing in the tournament.
Airbnb becomes official sponsor of three FIFA tournaments
The lodging company will be official partner of FIFA Club World Cup 2025™, official sponsor of FIFA World Cup 2026™ in North America, and official sponsor of FIFA Women's World Cup 2027™ in the Americas.
Adidas dominates kit sponsorships for 2025 Club World Cup
With the tournament starting soon, Marca en Zona reviewed the brands outfitting participating teams.
