Adidas relaunched an iconic boot model
It is the F50 Spider, popularized at Euro 2004.
All 2026 World Cup sponsors by host city
FIFA implemented a "Host cities" system in which each host city manages its own sponsors, events, and social media.
Alba Pinturas commemorates 3 years since the 2022 World Cup with a mural of the Argentine flag
Looking ahead to the 2026 World Cup, the company installed one of the country's largest works in Rosario.
Luis “El Matador” Hernández attends the Houston Soccer Celebration Kickoff
The Mexican legend surprised Houston Dynamo fans during a special event at the team’s stadium.
Nike launched goalkeeper jersey collection for World Cup
The "Hollywood Keepers" line features innovative designs for Nike's top national teams.
Lanús auctions all jerseys from CONMEBOL Sudamericana final
First time a club makes match-worn final kits available to fans.
The story behind the MLS Cup trophy
The latest trophy lifted by Leo Messi features meaningful design elements.
All 2026 World Cup sponsors
We review FIFA's sponsorship categories and participating brands for next year's global tournament.
