Vinicius Jr. joins the Nike and rapper Travis Scott collaboration
Bridging the worlds of football, fashion, and music, the Real Madrid forward showcases the Nike Air Jordan 1 x Travis Scott Medium Olive sneakers, being the first to unveil them.
Rodrigo De Paul launched his own energy drink brand
The project is called “Shhhhh!”, and it featured a social media campaign that lasted over 3 months before revealing the product.
KRÜ Esports ventures into the world of padel
The company owned by "Kun" Agüero and Messi has founded KRÜ Padel through a collaboration with the Taktika organization.
BMW gifted hybrid cars to Real Madrid players
In their third season of collaboration with the German brand, the stars of “Los Merengues” received luxury cars as part of the sponsorship, a growing trend within the club.
Kappa unveiled the new limited-edition jersey for Racing Club
This is the 4th jersey made by the brand for the “Academia” this year.
The AUF announced a partnership with the Uruguay Meat Institute
The aim is to promote the sale of Uruguayan meat in the Asian market using the national team players.
Inter Miami and Royal Caribbean joined forces to help children from a NGO
The MLS franchise and the cruise line offered a joint experience to the Make-A-Wish organization, which is dedicated to granting wishes for children with serious illnesses.
Nike will outfit the Uruguayan national team
The Uruguayan Football Association (AUF) announced the American brand as the technical sponsor for the national teams for the next four years.
