Javier Zanetti features in Gatorade's activation in Budapest

Ahead of the UEFA Champions League final, the historic Argentine full-back took part in a football clinic alongside the finalists of the "Gatorade 5v5" tournament.

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Adidas dominates among Argentina's national team squad

The three-stripes brand holds sponsorship deals with 17 of the 26 players called up by Scaloni for the 2026 World Cup.

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Roberto Carlos and Gilberto Silva surprise Mastercard guests in Budapest

The Brazilian icons shared a Priceless dinner in the build-up to another UEFA Champions League final.

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Paulo Dybala invests in Argentine startup merging football with AI

The World Cup champion has signed on as a founding partner of LDP Tech.Ai, a platform developed by the company Libro de Pases.

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Puma unveils official match balls for Europe's top leagues

The German brand has launched the NITRO models for the Premier League, Serie A, and LaLiga.

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Gucci enters Formula 1 in partnership with Team Alpine

The luxury brand will become the naming sponsor of Franco Colapinto's team starting in 2027.

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Lionel Messi launches new Stanley flask collection

Ahead of the World Cup, the American brand has activated its partnership with the Argentine superstar.

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Mercado Libre delivers Neymar's trading card in Brazil

The e-commerce multinational capitalized on the number 10's national team call-up to launch a one-of-a-kind product.

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