Adidas launched a contest to win exclusive Mohamed Salah boots
These are the F50 'Golden Boot' edition, of which only three pairs exist.
The Argentine Marketing Association presented its Sports Marketing Division
As part of the #MKTDay for its 60th anniversary, the AAM made a significant advance in the professionalization of sports-related marketing.
Luis Suárez announced the launch of his own football club together with Lionel Messi
The footballer officially introduced “Deportivo LSM,” which will play in Uruguay’s fourth division.
Adidas has re-released a special edition of the Predator Precision Elite in tribute to Zidane
The boots are inspired by the original pair gifted to “Zizou” after he received the highest individual honor by being named World Player of the Year in 2000.
The Santiago Bernabéu Stadium will host a basketball game for the first time
Real Madrid's venue will be the host of EuroBasket 2029 and could set a new attendance record.
El Papartido had a special edition of the UEFA Women's Champions League final with Adriana Monsalve
The Venezuelan journalist was the guest on the Lay's program hosted by Fernando Palomo and Andrés Agulla.
Novotel activated its sponsorship with Paris Saint-Germain with a new Legendary Room
The hotel chain opened a room in honor of Blaise Matuidi at its Novotel Miami Brickell.
Coca-Cola announced its partnership with the Premier League
The world-leading soda brand became the official sponsor of the English league.
