NHL and Serie A announce collaboration for Winter Olympics

Historic stars from North America's top hockey league and Italy's premier football championship are joining forces to promote the 2026 Winter Games in Milan.

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Adidas has unveiled AS Roma’s third kit, inspired by the Italian capital

The jersey celebrates the passion of the fans and the club’s deep connection with the city of Rome.

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FC Barcelona's curious multi-million dollar deal with an African country

According to Spanish media, the club signed a €40 million partnership with the Democratic Republic of Congo's tourism board.

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The Buenos Aires MotoGP will generate 7 times more money than the last Argentine edition

According to the Buenos Aires Government, the estimated economic impact for the 2027 motorcycle racing event will be $150 million - far surpassing the $20M generated by the 2025 Termas de Río Hondo edition.

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Adidas relaunched historic Predator cleats

As part of its "Made in Germany" line, the three-stripe brand unveiled the Precision Silver Strike model.

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Chacarita Juniors launched its own beer

In collaboration with local company Portlander, "El Funebrero" introduced a new product under its official brand '1906'

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Pley de Ney becomes official sponsor of Santos FC

Neymar Jr.‘s beverage brand will feature on the uniforms of the men’s, women’s, and youth professional teams.

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Adidas revives classic designs and crests for MLS

The three-stripe brand launched the "MLS Archive Collection," featuring jerseys inspired by 1990s and 2000s soccer styles.

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