Adidas joins forces with luxury brand for a charitable cause

Adidas joins forces with luxury brand for a charitable cause

The three-stripes brand has unveiled Como 1907's new jersey in collaboration with Rhude, benefiting the fight against childhood leukemia.

Rhude is an American luxury streetwear brand known for dressing several celebrities and serves as the official designer for the Italian club's off-pitch and travel apparel.

Featuring a light blue design with custom brand elements, Como players debuted the kit during their Serie A match against Parma.

Only 1,000 units were produced worldwide, and all proceeds (€275 each) will be donated to the Italian NGO "Quelli che con LUCA," which funds research for childhood leukemia treatments.