Adidas relaunches iconic 2006 boots
The "Three Stripes" brand has introduced the Beast Pack, featuring four models of the F50 TUNIT.
Quilmes launches promotion to take argentinean fans to the 2026 World Cup
The Argentine beer brand has activated its sponsorship of the major international tournament through the release of limited-edition packaging.
Deftones launches apparel collaboration with Pumas UNAM
Ahead of their show in Mexico City, the iconic nu-metal band has teamed up with the club through their official merchandise.
Mercado Libre brings Franco Colapinto to race in Argentina for the first time
As part of the "Road Show" tour, the driver will become the first Argentine to perform a Formula 1 exhibition in Buenos Aires.
Brazil follows Argentina’s lead with Google as new sponsor
The Canarinha has reached an agreement to utilize Gemini AI, following a similar move made by the Argentine national team less than a month ago.
DHL and Manchester United deliver professional football pitch in Thailand
The logistics giant activated its sponsorship with the English club through a charitable initiative in a rural community.
River Plate incorporates AI to measure sponsor impact
"El Millonario" has partnered with Seenka Media Intelligence, an Argentine firm specializing in advertising monitoring.
Leo Messi to have his own stand at Inter Miami’s stadium
The MLS franchise has officially named a section of the new Nu Stadium the "Leo Messi Stand."
