New Balance lands in Germany with Bayer Leverkusen
The American brand will be the technical sponsor of the reigning Bundesliga champions and, for the first time, will outfit a team in that country.
Adidas unveils River Plate's new jersey
This is the club’s third kit for the 2025 season.
Diego Maradona will return to FC 25
EA Sports confirmed through its social media that Diego Armando Maradona will be back in the game as a legend for Ultimate Team mode on February 14.
River Plate adopts cutting-edge technology for player development
The "Millonario" has announced its partnership with Teamworks AMS, a platform that collects athlete performance data.
How much did the Lakers spend on Luka Dončić’s debut?
Every fan who attended the game received a special gift from the franchise, with a total cost of $760,000.
Nike bids farewell to the Premier League with three reissues of historic balls
Before ending its contract with the English league, the American brand has re-released some of the most iconic footballs from its time as the official technical sponsor.
The Numbers Behind Super Bowl LIX
Although the official figures for Super Bowl 2025 have not yet been confirmed, Transfermarkt reports that the event reached 120 million viewers in the United States and approximately double that worldwide.
Adidas unveiled the new UEFA Champions League ball design
The three-stripe brand launched the ball for the knockout stages and the 2025 Munich final.
