Real Madrid set to extend Fly Emirates partnership until 2031
The "Merengue" will keep its long-standing main sponsor and several multi-million euro deals for another five years.
Hellmann's launches exclusive NBA promotion in Brazil
The condiment brand has activated its sponsorship with the American basketball league through a new points-and-rewards system.
Atlético de Madrid to promote new "Peaky Blinders" movie
The "Colchonero" has announced a partnership with Netflix to host a unique promotional event at their home stadium.
Atomik unveils new San Lorenzo kits
Entering its second year as the technical sponsor, the brand has launched the new home and away models for the "Ciclón."
Adidas Ignites World Cup Fever with a Retro Release
The three-stripes brand unveiled a replica of the iconic 1994 United States national team jersey.
Reebok returns to professional football boots after 16 years
The historic American brand has made a full-scale return to the sport, signing Dušan Vlahović as its lead ambassador.
Mercado Libre to back Franco Colapinto for another season
The e-commerce giant has renewed its sponsorship agreement with the BWT Alpine F1 Team.
La Liga announces "Retro Weekend" takeover
For one round of the Spanish championship, clubs will take the pitch wearing kits inspired by iconic historical editions from their archives.
