Panini to stop producing World Cup albums after 60 years
FIFA has signed a contract with Fanatics as its official provider starting in 2031.
PSG-Arsenal: a new Nike versus Adidas final
A look back at the technical sponsors featured in recent UEFA Champions League finals.
Lay's reunites Messi, Beckham, Alexia Putellas, and Henry in its new campaign
The snack brand and official 2026 World Cup sponsor has launched "The Epic Watch Party" ahead of the major international tournament.
Why do Europe’s lowest-ranked national teams wear Adidas kits?
UEFA reached an agreement with the three-stripes brand as the provider for the "Kit Assistance Scheme," a program that supplies apparel to smaller football federations.
AFA secures two new commercial deals ahead of 2026 World Cup
The governing body of Argentine football has added Betano as a sponsor and expanded its partnership with Fanatics.
Why are Mexico's stickers different in the 2026 World Cup album?
Panini collectors have noticed a specific detail on the host nation's stickers that sets them apart from other teams, a change rooted in national legislation.
Adidas expands F1 presence with Red Bull Racing
The three-stripes brand will become the technical sponsor for Max Verstappen's team starting in 2027.
Spotify activates FC Barcelona sponsorship with Olivia Rodrigo
The American pop star’s personal logo will feature on the Barça jersey, replacing the platform's standard branding.
