Liverpool FC players to wear Tommy Hilfiger

Marketing Jan 10, 2026 19

The American brand has chosen the English club for its first-ever foray into the world of football.

The agreement covers formal and lifestyle apparel for the men's and women's squads and coaching staffs for pre-match arrivals, travel, and public appearances.

To announce the collaboration, Tommy Hilfiger manufactured a giant flag featuring its logo merged with the Liverpool crest. Requiring over 100 hours of production and measuring 100x65 meters, it was displayed across the entire Anfield pitch.

Future plans include the launch of joint fashion collections and capsules, aimed at strengthening Liverpool FC's visual identity beyond the pitch.

This marks Tommy Hilfiger's first formal collaboration in football. In June 2025, the brand also became the clothing partner for the Cadillac F1 team, which is set to debut in the 2026 season.