TAG Heuer honors Manchester United on the 20th anniversary of the triple crown

Marketing Jul 30, 2019 1515

Manchester United renewed its link with the watchmaker TAG Heuer in the celebrations for the twentieth anniversary of the triple crown obtained in 1999, with Sir Alex Ferguson as coach of the English team and David Beckham as one of his main figures.

The Swiss brand has been a global sponsor of the Red Devils since 2016. On this occasion, TAG Heuer will honor the 1998/99 season champion squad with a limited edition of watches. The company will manufacture 99 copies. The celebrations were attended by Denis Irwin, champion with that historic team. In addition, three players from the current squad accompanied the former player: Tahith Chong, Victor Lindelöf and Aaron Wan-Bissaka.

“We are excited to continue this commitment and expand our partnership with Manchester United. Our shared values of passion, emotion, commitment and precision make TAG Heuer and Manchester United a great combination, "said Minna Philipson, vice president of brand and communications for TAG Heuer.