Lanús implemented NFC technology in their CONMEBOL Sudamericana jerseys
The 'Granates' activated their partnership with SUIG Legacy, an Argentine startup specializing in sports memorabilia authentication for auctions.
The Mercedes-AMG F1 team will have the first AI sponsor in sports
Meta AI joined as official partner of the racing team in a long-term alliance.
Neymar acquired Pelé's brand rights
His parents' company NR Sports invested $8 million to commercialize "O Rei" merchandise.
Le Coq Sportif released a jersey honoring the 30th anniversary of Rosario Central’s Copa Conmebol title
Under the slogan “Good times return,” the apparel brand that dressed El Canalla in 1995 is back as the club’s technical sponsor and will launch a new line of special-edition kits.
FIFA added new sponsor ahead of 2026 World Cup
DoorDash, the leading US food delivery company, joins as official tournament promoter.
Fans with World Cup tickets will receive US visa priority processing
FIFA reached agreement with US government to create FIFA PASS system.
Adidas unites football and rugby in Marvel collaboration
The German brand launched superhero-themed apparel collections for Real Madrid and the All Blacks.
F1 enters Fortnite universe
Ahead of Las Vegas Grand Prix, the competition partnered with Epic Games for in-game integration.
