FIFA added new sponsor ahead of 2026 World Cup
DoorDash, the leading US food delivery company, joins as official tournament promoter.
Fans with World Cup tickets will receive US visa priority processing
FIFA reached agreement with US government to create FIFA PASS system.
Adidas unites football and rugby in Marvel collaboration
The German brand launched superhero-themed apparel collections for Real Madrid and the All Blacks.
F1 enters Fortnite universe
Ahead of Las Vegas Grand Prix, the competition partnered with Epic Games for in-game integration.
Mercedes-Benz became sponsor of Argentine tennis
The automotive brand partnered with Argentine Tennis Association (AAT) through their local representative company.
Real Racing Club replaced its crest and sponsor logos in a solidarity initiative
The club’s foundation changed the names of its main sponsors for those of children waiting for a transplant, in support of pediatric organ donation.
Adidas anticipates 2026 World Cup with new sneaker collection
The "Federation Pack" features designs from four participating national teams.
Atlético de Madrid enters Formula 1 partnership
The club signed 5-year collaboration agreement with Spanish Grand Prix.
