LeBron James pays tribute to Martin Luther King with his new sneakers
The Nike LeBron 23 "Honor The King" features a color palette inspired by the African-American civil rights activist.
“Full-white” shirts in world football
Tottenham unveiled a special edition to mark the 125th anniversary of the 1901 FA Cup, and in Marca en Zona we review other examples of kits with entirely white designs.
Liverpool FC players to wear Tommy Hilfiger
The American brand has chosen the English club for its first-ever foray into the world of football.
AFA adds a new regional sponsor for 2026
Just days after announcing its partnership with Lexar, the Argentine football governing body has officially named ATFX as a sponsor for Asia and the Americas.
TikTok will feature exclusive 2026 World Cup content
FIFA has selected the social network as its first-ever "Preferred Platform," aiming to boost fan interaction and unlock new broadcasting possibilities for the expanded 48-team tournament.
Sprite echoes Leo Messi's comments with a clever post
Despite being a Pepsi ambassador, the number 10 declared that his favorite alcoholic drink is wine with Sprite, and the brand wasted no time reacting on social media.
Lenovo and FIFA announce AI-powered technological innovations for the 2026 World Cup
The Chinese company has activated its sponsorship of the competition with a series of modernizations for officiating, national delegations, and fans.
Adidas celebrates 25 years as technical sponsor of the UEFA Champions League with a special ball
This is the third model the brand will provide for the European competition during the 2025-26 season.
