The Argentine sponsors who might support Franco Colapinto in Formula 1

The 21-year-old rising star will race for Williams Racing for the remainder of the 2024 season.

Read More

Why is Nike Rotating Its Logo on the Alternate Jerseys This Season?

The brand has inverted its iconic "swoosh" on the third kits of its main football teams worldwide.

Read More

New Balance wins over Nike in the 2025 NBA Draft.

The American brand signs a contract with Cooper Flagg, a 17-year-old rising star, without him having played a single college basketball game.

Read More

Hilton Buenos Aires Activates Its Sponsorship with River Plate with the River Experience

The hotel offers an exclusive package for the "Millonario" home matches.

Read More

Boca Juniors will receive 50 million euros for participating in the 2025 Club World Cup.

Following Nacional de Montevideo's elimination from the CONMEBOL Libertadores, the "Xeneize" secured the spot allocated according to the CONMEBOL ranking.

Read More

Nike and LEGO announced a partnership to promote creativity and sports among children.

This collaboration will begin next year and will include a series of products, content, and experiences from both brands, combining LEGO bricks with Nike’s “Just Do It” emblem to encourage kids to play and engage in sports.

Read More

Adidas Unveils a New Retro Collection for Jamaica

It’s based on the designs from the 1998 World Cup, the only time the Caribbean team participated.

Read More

Bet365 Becomes Official Global Sponsor of the UEFA Champions League

Through this agreement, the sports betting company has become the first to sponsor the world’s most important club football competition.

Read More