Nike announced four technological innovations for 2026
The brand presented advances in apparel, footwear, and new products.
AFA announced Banco Supervielle as the new regional sponsor of the Argentine national teams
The financial company will support the world champions, establishing itself as a strategic national partner ahead of the 2026 World Cup.
Franco Colapinto announced the launch of two books about his story
"Soy Franco" and "Nací Para Correr" chronicle his journey to Formula 1 in different styles.
Puma launched its first winter ball for the Premier League
In its debut season as technical sponsor, the brand released the "Under the Lights" edition.
Betano became sponsor of CONMEBOL Women's Nations League
The betting company will sponsor the South American Confederation's new tournament
Three NBA players will wear gold logos this season
An activation by Topps, the leading collectibles company (trading cards/figurines).
Marley Alfajores launches new marketing campaign with Deportivo Riestra
The brand gifted customized boots to goalkeeper Ignacio Arce.
FC Barcelona and Spotify signed the largest sponsorship deal in world football
The club and music streaming platform extended their partnership until 2030.
