Brazil follows Argentina’s lead with Google as new sponsor
The Canarinha has reached an agreement to utilize Gemini AI, following a similar move made by the Argentine national team less than a month ago.
Over the next two years, the CBF (Brazilian Football Confederation) will integrate Google's artificial intelligence for data analysis and technical preparation across both its men's and women's squads.
The primary distinction between Brazil’s deal and AFA’s (which was officialized on March 5) is that the Argentine team features the Google Gemini logo on its official training apparel.
Heading toward the 2026 World Cup, the Brazilian national team continues to expand its commercial roster, adding Google to a list of recent partners that includes Uber, Volkswagen, Sadia, and the iFood app.
