River Plate incorporates AI to measure sponsor impact
"El Millonario" has partnered with Seenka Media Intelligence, an Argentine firm specializing in advertising monitoring.
Seenka's AI technology will allow the club to detect every brand appearance during matches, measure on-screen time, and analyze both broadcasts and digital media.
The objective is to obtain concrete data on sponsorship impact to inform brand agreement decisions and provide accurate economic valuations.
Seenka operates throughout Latin America, providing data analysis across various industries beyond sports. This agreement with River Plate marks the company's first official foray into football.
