Quilmes launches promotion to take argentinean fans to the 2026 World Cup
The Argentine beer brand has activated its sponsorship of the major international tournament through the release of limited-edition packaging.
The brand introduced three collectible designs for cans and bottles, inspired by the Argentine national team’s World Cup titles under the slogan "Co-razones para creer" (Reasons to believe).
The promotion’s grand prize is a trip to the World Cup, awarded via a sweepstakes involving codes found on the packaging. Other rewards include glassware, footballs, flags, and televisions.
Quilmes serves as an official World Cup sponsor through AB InBev, the multinational parent company that holds an official agreement with FIFA. In 2025, the brand was also present at the Club World Cup with various activations.
