Lenovo joins Inter Milan

For a long time, football has become a huge showcase for brands. Having presence in hundreds of markets, linking with an institution (especially in Europe), gives companies a very important global exposure.

Under this concept, Lenovo signed a collaboration link with Inter Milan. Becoming a "global technology partner", the Chinese brand arrives at the Italian group, providing technological solutions as well as products. In return, the company will place its logo on the statics of the stadium as well as on the back of the training shirt.

"By sharing the values ​​of high performance, innovation, diversity and inclusion, the agreement between both parties was relatively simple to close in. The great history of Inter, its prestigious list of titles and victories and its common values ​​make the club an ideal partner for Lenovo, with the most intelligent technology created in our company, we can help Inter to get even closer to its fans, providing a great experience when it comes to accessing information and entertainment. " said Gianfranco Lanci, Lenovo's corporate president and chief operating officer, in the press release.