Gillette returns as a sponsor of the UEFA Champions League
This marks the brand’s comeback as the “Official Shaving Products Partner” with official competition licensing.
For the first time, the deal also includes P&G’s entire male grooming category, featuring brands like Braun and King C. Gillette.
Additionally, Gillette will have commercial rights to create and distribute products featuring the UEFA Champions League logos and designs.
Let’s remember that the brand previously sponsored the competition in 2019.
