The positioning of Hugo Boss in football

The fashion brand Hugo Boss renewed its association with Tottenham Hotspur and will be its official clothing partner until 2022. In this way, the German company continues to wear the great teams of Europe such as Real Madrid, Bayern Munich, Inter Milan and Paris Saint -Germain.

Hugo Boss is a brand that used five large teams from Europe to position itself as a company linked to football and be the official clothing of the respective schools. This link between the fashion brand and clubs is very relevant for the company because it manages to dress the best players in the world. Currently, Hugo Boss designs tailored suits for stars such as Manuel Neuer, Thiago Silva, Son, Lautaro Martínez and Eden Hazard, who are figures in the five teams sponsored by the German brand.

This tour of Boss by the five team teams began in 2014, when he signed his first sponsorship contract with Paris Saint-Germain. At that time, Zlatan Ibrahimovic was one of the star players of the French squad and was dressed by the brand.

In 2016, Real Madrid joined the list of clubs, while Bayern Munich did it a year later. Then, it would be time for Tottenham Hotspur. The English club partnered with the company in 2018 and currently renewed its link for three more seasons.

Finally, Inter Milan was the recent addition to the list of teams that Hugo Boss has. The brand began to be the official clothing partner of the Italian ensemble from September of this year.

In this way, Hugo Boss is present in the five most important leagues in European football: Premier League (England), LaLiga (Spain), Ligue 1 (France), Serie A (Italy) and Bundesliga (Germany). In addition, the company accompanies these teams on their trips to play UEFA Champions League matches.